Close Range Marketing, commonly referred to as CRM, is a form of proximity marketing. Close
Range Marketing is an emerging technology that allows businesses to both
promote goods and services and involve their customers in interacting with the
business. It commonly uses Bluetooth technology to transfer content to cellular
devices or laptops within the range of the transmitter. While Bluetooth is the
most common means of transmitting, other signal types such as Wifi and FM are
becoming more common.
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