SKills

Short Look

• Good Business Sense, Marketing Skills and Knowledge.
• Excellent Communication Skills. Excellent Sales and Negotiation Skills.
• Good Planning and Organisational Skills.
• The ability to work calmly under Pressure.
• Good IT, Budget and Report Writing skills.
• Generating Demand & Measuring Results.
• Developing Strategy, Tactics, Sales Plans and Profit Targets.
• Ensuring consistency of Brand and Marketing.
• Tracking and analysing Competitor and Market Trends.
• Ensuring Budgets and Deadlines are met.
• Define Target Market and Anticipate Sales, Profits and Market Share.
• Developing, Implementing and Owning the Marketing Strategy.
• Price strategy, Product strategy, Place strategy, Promotion strategy, People Strategy, Process strategy, Priorities and Timeframe.
• Advertising, Promotion and PR. Key Messaging, Content Creation, Collateral Development, and Presentations.
• Branding, Channel Trekking, Marcom with both ATL and BTL activities.
• Media planning, both through Print and Electronic Media.
• Pricing, Negotiating, Customer Service and Tracking Competitors.
• Document Output for Customer Communications Management.
• Representing the business at Conferences, Trade Fairs and Networking Events.
• Building a Marketing & Sales team.
• Training existing staff to meet required Goals. Set clear goals and communicate with staff. Clarify lines of responsibility.
• Ready and willing listener.
• CRM Multichannel Campaign Management.

Details 

• Ability and desire to Multi-Task.
• Ability to influence the Team and the Brands.
• Advertising, Promotion, PR, Key Messaging, Content Creation, Collateral Development, and Presentations.
• Agency/Vendor resource management experience.
• Analysing latest Marketing Trends and tracking Competitors' Activities and providing valuable inputs for fine tuning marketing strategies.
• Attaining maximum Publicity through Press Releases, Special Events, Publicity Events, Columns [Newspaper, Corporate & Professional Journals & Trade Association Newsletters], Radio & TV shows.
• Awareness of Marketing Automation.
• Brand Building: Promote the company as the preferred brand in the market research and strategic consulting industry. Brand Extension Plans, Brand Strategies, Branding, Branding Positions, Brand Marketing Communications, Brand messaging – elevator speech, tagline, campaign themes, proof points, etc. Brand Management - Brand Alliances, Brand Equity, Private Brand, Corporate Branding, Corporate Identity, Trademark etc..
• Business Management Skills [Understand Strategy, Business Functions, Decision-Making and Workflow].
• Collaboration Skills [Influence, Build Relationships, Navigate Politics, Manage Conflicts, Negotiate].
• Competition tracking.
• Coordinates with internal & external media agencies for implementation of the Brands strategy.
• Creating & Spreading Newsletters [Printed / Electronic / Text-Based email / HTML email / Web-Based, with or without Email Notification etc.].
• Creating Network within Professional and Tangential Spheres that fit the Niche Market.
• Cross Promotions - Discount coupons, Cosponsor Special Events and Promotions, Affiliate Programs.
• Define and implement Strategies for Market Penetration of sales.
• Define Target Market and Anticipate Sales, Profits and Market Share.
• Developing Media Objectives based on Advertising Objectives and Strategies.
• Developing, Implementing and Owning the Marketing Strategy.
• Ensures that the Brand Focus is maintained through Media & PR Activities.
• Ensuring the Right & Maximum utilisation of Marketing Mix.
• Establish CRM tools and systems. 
• Evolving market segmentation & penetration strategies to achieve targets.
• Excellent Communication and Planning Skills.
• Execute a wide variety of details that involve a constant engagement via an Integrated Social Media Platform, Direct Mail, Email Broadcast Campaigns, Outbound Calls, Marketing Trade Shows and Events, Public Relations, Media Advertisements, Promotions, and other Marketing Plans.
• Executing plans for all major Types of Advertising Media.
• Expertise in Integrated Marketing Communications.
• Finance Skills [Budget, Forecast, Manage Cash Flow, Understand Financial Statements, Manage Business Metrics].
• Generating Demand & Measuring Results.
• Hoarding / Billboards - Painted Hoardings, Digital Hoardings, Mobile Hoardings, Inflatable Hoardings, Multi-Purpose Hoardings, Mechanical Hoardings etc..  Well knowledge in Placement of Hoardings, Visual & Environmental Concerns, Road Safety Concerns, Laws Limiting Hoardings etc.
• Identification & development of New Markets. 
• Internet marketing - Display Advertising , Search Engine Marketing , Search Engine Optimization, Social Media Marketing, Email Marketing, Referral Marketing, Affiliate Marketing, Inbound Marketing, Mobile Advertising etc..
• Manages Advertising for multiple Products or Service 
• Marcom with ATL, BTL & TTL activities.
• Marketing - Affinity Marketing, Alliance Marketing, Ambush Marketing, Call to Action (CTA) Marketing, Close Range Marketing (CRM), Cloud Marketing, Community Marketing, Content Marketing, Cross-Media Marketing, Database Marketing, Digital Marketing, Direct Marketing, Diversity Marketing, Evangelism Marketing, Email Marketing, Freebie Marketing, Free Sample Marketing, Guerrilla Marketing, Viral Marketing, Visual Marketing, Personalized Marketing, Relationship Marketing, etc..
• Media Manipulation towards the goal of Company.
• Media planning, both through Print and Electronic Media.
• Representing the Business at Conferences, Trade Fairs and Networking Events.
• Right utilisation of SMS as Mobile Marketing.
• Social Media Skills.
• Strong Presentation, Communication, Organization, Multitasking, and Time Management Skills
• Tracking and Analysing Competitor and Market Trends.
• Undertake regular market surveys and competitive analysis for each project and location. Good Business Sense, Marketing Skills and Knowledge.
• Web Site Management – Brochure Ware, FAQ, Client Testimonials, Contact Info, Elevator Speech, E-commerce, Resource for clients, Links to Useful Sites, Client-Only Area (Forms, Proprietary Info, Assessments).

 Leadership Skills

• Adaptability
•  Commitment
• Communication
• Controlling the Group
• Counseling
• Decision Manking 
• Determination
• Evaluation
• Intregrity
• Managerial & Supervisory Skills
• Planning
• Positivity
• Relationships
• Representing the Group 
• Team Work
• Troubleshouting
• Understanding Group Needs and Characteristics

Communication Skills

• Excellent Interpersonal Skills
• Marcom
• Choice of Inflection
• Corporate Communications
• Cross Cultural Skills
• Empathy
• Language Skills
• Evaluation of Listener
• Focused & Nonfocused Interactions
• Listening
• Non verbal Communications Skills
• Presentaion & Business Communication Skills

 Technical Skills

• Advertisements [Press, Electronic, Digital, Outdoor & Collateral]
• Compiling Data
• Database Management
• Digital Marketing
• Drwaing plans & diagrams
• Internet Marketing [E-Commerce, Affiliate Marketing, Social Media Marketing, Search Engine Marketing, Online Identity Management].
• MS Office & Graphic Softwarw
• Operationg Systems

 e-mail : pratheepvasudev@gmail.com