A call to action, or CTA, is a banner, button, or some
type of graphic or text on a website meant to prompt a user to click it and
continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it
actively strives to convert a user into a lead and later into a customer. The
main goal of a CTA is a click, or a scan in the case of a qr code, and its
success can be measured via a conversion rate formula that calculates the
number of clicks over the times the CTA was seen. Another way to test the
effectiveness of a CTA is using A/B testing where several graphics are
presented to a user and the graphic with highest success rate becomes the
default.
e-mail : pratheepvasudev@gmail.com
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